What is MICE Tourism?
An important segment of the travel industry, the acronym MICE stands for Meetings, Incentives, Conferences, and Exhibitions. Sometimes referred to as the “meetings industry” or “events industry”, this particular type of tourism primarily targets corporate clients, focusing on the planning, booking and coordination of the kinds of group activities and events that fall into the categories listed in its name.
Why choose Morocco for your MICE travel?
The 2018 Global Destination Index, which presents the most popular meeting and incentive destinations around the world, has identified Morocco as an up-and-coming market for MICE travel, including it in the 2019 Meeting & Incentive Destination Hot List.
Indeed, Morocco is a wonderful change of scenery for those who have been to the islands, explored Europe, and want to experience something truly unique. Situated on the northwest corner of Africa, Morocco boasts stunningly beautiful landscapes including the cool blues of the Mediterranean and the warm sands of the Sahara Desert, the high peaks of the Atlas Mountains to the wide expanse of the Atlantic Ocean. Morocco is a country rich in culture and steeped in history, providing its visitors with a diverse range of unforgettable experiences.
Morocco is very accessible to most travelers, and is a direct flight from nearly every major European city, as well as New York, Boston, Miami, Washington D.C., and Montreal. Citizens of the U.S., Canada, China, Japan, and most European countries do not require a visa to visit. The country also has excellent domestic transportation services, with ample road and rail infrastructure that allows for ease of travel between major cities and the various ports of entry.
Popular destinations for MICE travel include Marrakech, Casablanca, Rabat, and Tangiers. Hotel establishments across all categories as well as conference centers and meeting facilities may be found in these locations, along with a variety of leisure activities and other entertainment options.
Arabic is the official language of Morocco, and Berber has recently been recognized as the second official language. French is the language of commerce and commonly spoken everywhere, though Spanish is used more often in the northern part of the country. Most hotels and restaurants will have staff that can speak and understand at least enough English to conduct business.
Internet access is unrestricted, and business travelers will be pleased to find that Morocco's average mobile internet speed is among the fastest in the continent.